Studio LOJA collaborated with Myriad Media and Avenir Bold on the graphic portions of the North Carolina Department of Health and Human Services’ "I'm Still Here" campaign videos.
The campaign's goal is to encourage North Carolinians age 65+ to complete a survey to improve statewide services and supports so all residents can age and live well!
LOJA handled the art direction, storyboarding, illustration, and animation for the 2D scenes. We took the All Ages, All Stages brand's 'dot' shape and brought it to life, animating them as characters with personality and subtle, bouncy physics. These animated dots reflect the audience and their activities (riding a bus, playing pickleball, and walking a dog) to convey energy and an active lifestyle for the 65+ community. We also animated the logo end card inspired by the brand's infinity mark.
LOJA
Designer / Animator: Bárbara Astrini
Designer / Animator: Bárbara Astrini
MYRIAD
Director: Brent Edwards
Producer: Casey Boone
Director: Brent Edwards
Producer: Casey Boone