LOJA collaborated with Refinery29 on their on-screen graphics video toolkit, and developed the brand's motion language.
We designed titles for new and existing series, playing with variable type animation, lo-fi textures & fx, and bespoke physics, with new brand direction & and motion language.
We created a MOGRTs system for editors that included 60~ editable motion assets, with clear guidelines and flexibility for 'whatever may come'.
See them in context! (Via Refinery29 Youtube)
LOJA
Design & Animation: Bárbara Astrini
Design & Animation: Bárbara Astrini
REFINERY29
Design Director: Andreina Carrillo
Project Manager: Michelle Aslanyan
Porsche spot design by Lily Fulop
Design Director: Andreina Carrillo
Project Manager: Michelle Aslanyan
Porsche spot design by Lily Fulop