LOJA collaborated with Refinery29 on their on-screen graphics video toolkit, and developed the brand's motion language.
We created a MOGRTs system for editors that included 60~ editable motion assets, with clear guidelines and flexibility for 'whatever may come'.
We also designed titles for new and existing series, playing with variable type animation, lo-fi textures and fx, and bespoke physics. The new motion language expanded past YouTube, into GIPHYs and website animation.
New series title designs & animations, as well as updated existing titles with the new brand direction & and motion language:
New suite of on-screen graphics, editable via MOGRTs, including 6 title card variations:
See them in context! (Via Refinery29 Youtube)
Design & Animation: Bárbara Astrini
Design Director: Andreina Carrillo
Project Manager: Michelle Aslanyan
Porsche spot design by Lily Fulop
Design Director: Andreina Carrillo
Project Manager: Michelle Aslanyan
Porsche spot design by Lily Fulop
