The Weather Channel - Brand Animation

A LOJA collaboration with Myriad Media & IBM Role: storyboard & animation To promote The Weather Channel's new app, our friends at Myriad tapped LOJA to establish the motion language of the "Be a Force of Nature" campaign. We explored different weather pattern & nature physics, and landed on a type animation that mimics wind blowing our slogan into place. We also used TWC's proprietary weather icons in a match-cut animation into their logo, showing that the app will be there to inform at any temperature. We also developed the general motion language of video graphics, like frames & app transitions.

Brand motion in use:

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